This is a ubiquitous term but in the housing sense often used to mean low floor area/low cost. However, to young working families it has a much wider meaning related to their choice of how to allocate their available resources and borrowings, based on their income security, earning power, marketable skills, education, family responsibilities etc. ; also choices on relative expenditure on furniture, entertainment devices, personal transport etc.

There has apparently been a marked shift in priorities and expectations of young people buying their first home; and understanding those changes is crucial to variety and provision of new housing/apartments.  Can and are those being researched and measured to discern future trends that can provide a more reliable basis for zoning and planning of living environments and neighbourhood building profiles?  Who by – and are planners listening who are not commercially employed and directed to devise only conventional outcomes?

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